Undoubtedly, this year has been very successful for fashion films. Fashion houses understand more and more the power of the moving image and the stories they can tell through video. Therefore, proposals like those of Prada, Gucci and Delpozo are a reflection of the efforts made by each creative director to create high level productions. On the other hand, brands like Kenzo and Balmain, with their visual narrative, promote specific criticisms of the world in which we live in. We invite you to visit our select group of shorts. For Fashion Factor these productions have become, thanks to the richness of their aesthetic and narrative, the best fashion films of 2016.
The classic surrealist proposal of Delpozo is masterfully portrayed in this short. Unia Pakhomova, the star of the film, experiences a moment of freedom when she is alone with her clothes. Dance and fantasy serve as the backdrop of this magical dream. Undoubtedly, the link between the garments and the narrative is vital. Directed by Pablo Maestres, this is a very stimulating and creative film.
“Wolves – Kanye West“
This fashion film was shot right after this year’s MET Gala. It’s a hybrid, between a fashion campaign and a music video. Its intention was to show the challenges of living under public scrutiny, something that has been very difficult for Kanye West and his wife Kim Kardashian. Recognized models like Alessandra Ambrosio, Joan Smalls, Jon Kortajarena, Jourdan Dunn, among others, accompany the couple while they cry on the runway. These scenes talk about the duality that they have to live between fame and their private lives. A suggestive film directed by Steven Klein, with the collaboration of Olivier Rousteing, creative director of the fashion house.
“The Myth of Orpheus and Eurydice”
This story, an update on the myth of Orpheus and Eurydice, was recorded in New York city and directed by Gia Coppola, niece of the renowned director Sofia Coppola. Starring Lou Doillon and Marcel Castenmiller, it tells the story of Orpheus a musician who travels to the underworld to recover his wife Eurydice and bring her back to life. Hades, moved by his music, allows him to return to the world of the living, but under one condition, Eurydice must walk behind Orpheus, and he mustn’t look back for any reason during the trip. If he disobeys, she will remain dead forever. A narrative divided in four chapters in which the clothes of Gucci bring a magnificent air of mysticism to the film.
This season Miuccia Prada presents, in collaboration with director David O. Russell, the short Past Forward. It is a production born from a previous conversation about the concept of reality and the different universes that we inhabit. Past Forward presents three different women living the same situation. The distinct performance of each one gives a unique feeling to each repetitive scene. In the end, the viewer will have to decide what is reality, what is memory and what is dream. Freida Pinto, Allison Williams and Kuoth Wiel, give meaning to this story that takes place simultaneously in three parallel universes.
“The Realest Real”
Kenzo, one of the most avant-garde brands in fashion films, comes with a short geared at criticizing the role of the social media in our society. In this short film, the symbolic language of the comments, followers and fanaticism becomes the reality of the leading character. It is a proposal that invites us to rethink our virtual interactions by showing us the irony and meaninglessness of them outside the screen our devices. It is interpreted by Laura Harrier, Mahershala Ali and Natasha Lyonne. Written and directed by comedian Carrie Brownstein.
In Fashion Factor we choose an incredible universe of stories y narratives that show us best side of the fashion world. Discover the other side of fashion reading Eyewear trends for this Holiday Season.