Your character is strong, you are a defiant woman who is not afraid of criticism; your way of dressing is a faithful reflection of this. Here we show you how to adapt the denim trends of this season to your wardrobe.

For the day:

• Trucker jacket: Continuing with this season’s fascination for the wide silhouettes and volume, the XL trucker jacket gains importance. This time with a deconstructed design that plays with trendy finishes like frayed hems, panels in different tones and abrupt cuts. For your style, our advice is to wear it with pants that match the tone of the jacket.

• Tomboy shorts: Inspired by men’s skate shorts, this silhouette goes from being rectangular to having a higher waist and a skinnier, more feminine fit, of course, without abandoning its characteristic roughness. They are made with very thick fabrics in order to reinforce its structure. For someone like you, who loves the comfort that men’s clothing can provide, there is nothing like these shorts for this season.

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For the evening:

• Patchwork denim blazer: This piece, that is as eclectic as your style, is part of the penetration process that denim has been making into all the areas of fashion. Wear it with a pair of fancy trousers or dark jeans.

• Flared pants: This is a seasonal piece that goes perfectly with your style because it evokes the elegance of men’s trousers from the 30s. Combine it with formal pieces like a coat and a sartorial shirt, to achieve a sober and elegant look.

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You have the soul of an artist and you value the “handmade”. You love comfort and silhouettes that reflect a free and adventurous personality. This season, for your style, we recommend the following.

For the day:

• Overall: This season, this garment underwent several modifications: the hems became shorter and asymmetrical. They also became looser at the hip and waist. These changes make it a perfect garments for the bohemian style woman who loves to feel free and comfortable in her own clothes. Also distressed and ripped effects give the garment a more handmade look.
• Flared jeans: When we think about them, we immediately remember the psychedelic fashion of the 60’s hippie movement. For this season choose some that have subtle washing processes, besides being comfortable, they will add personality and authenticity to your look.

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For the evening:

• Ruffles: The ruffles are part of the trends that seek to revive styles from the past. They become versatile textures that can be adapted to different pieces of clothing. We will see them in sleeves and hems, creating pieces that have a country air and that are perfect for your style. Undoubtedly, the bohemian style influenced many other styles, so make the most of it and play with all the options that are available for you.
• Patchwork: Patchwork is a texture that is very in tune with your personality and style. This season wear it in basic garments like jackets, in different shades of denim. You can even play with it by combining printed and embroidered fabrics, thus creating an enduring and unique garment.

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If you are a perfectionist, elegant and classic but at the same time you like to give an innovative touch to your look, that makes it unique and updated, you are a Contemporary Classic style woman. For you, personal appearance is very important and looking flawless every day is your philosophy of life. To learn how to look on trend this season take notes of the following.

For the day:

• Denim in light tones: They are perfect for the summer and although it isn’t as soft to the touch as others, they are the best example of the 90’s nostalgic trend that the main exponents of the Ready-to-Wear are showing this season. Use it in different styles: high-waisted in a wide leg silhouette; cropped with straight legs; with ruffles; with patches of fabrics in darker tones or simply cropped.
• Distressed Jean: The tearing and distressing are taken to the extreme in these jeans. We will see them with large sections destroyed or with frayed cuffs, in narrower silhouettes like the new mom jeans. This season, thanks to your talent for maintaining a good balance between fashion and tradition, it will be easy for you to include them in your wardrobe. Pair them with a simple top, with innovative detail on the sleeves and some flats, this will be an ideal look to go on vacation.

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For the evening:

• Frayed and distressed cuffs: The distressed denim shows no signs of disappearing this season, focusing all the attention in the ankle area: from shredded hems, through frayed cuffs, to step hems. The variations on these details help to redefine the concept of informal elegance, and this is one of the strong points of your style.
• All white: White could potentially replace black in the matter of elegance thanks to the excellent transition it offers from daywear to nightwear. You can easily achieve this transition by adding a blazer and a clutch to your outfit. To look perfect and in trend, choose a pair of distressed pants.

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Girls with a Preppy style are classic and sober women, but glamorous, who like to dress in a comfortable way. If you still think that denim is a synonym of heaviness, you are wrong. Here we will show you some ways in which you can use this fabric and feel totally comfortable.

For the day

• Pink tones: This season the pink, with its different shades, brings a renewal full of girlish airs to the denim universe. Ideally, it should be worn in jackets, pants, and shorts; Pair them with other pastels garments and accessories such as colorful scarves and sunglasses, which are also on trend this season.

• Contemporary overall: This piece is renewed with fun details and new proportions that give it a more comfortable and fluid appearance this season. Wear it with a basic shirt underneath, a hat and a scarf around the neck.

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For the evening:

• Appliqués and embroideries: Denim garments with embroidered messages become one of the strongest trends of the season. This time around, we will see them in unusual places such as the seams and cuts. In them, we will find romantic and children elements as well as doodles and University slogans. Complete your look with delicate clothes, this way you will look on trend and bring life to your natural glamour.

• High-waisted pants: This is one of the main silhouettes of this season. Choose some with a mixture of two-tone washes to add dynamism to your look. Wear it with a shirt with striking details and a pair of high heels, this will favor both your style and figure.

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A Romantic style girl is delicate and that’s why denim fits perfectly with her style. Thanks to its versatility in weight, denim is not longer related to those big and heavy jeans we use to see in the closets of our parents. Look beautiful, wear denim.

For the day:

• Ruffles: Over the past several seasons, ruffles have established themselves as an essential of feminine fashion and the denim universe, is not the exception. This spring summer they come in all types of garments with frayed edges and in lightweight fabrics, perfect for the natural glamor of a romantic style woman.

• Embellished denim: For someone like you, who likes details, a pair of trousers adorned with pearls can be a delicate and fun garment to wear this season. You can choose to wear them in contrast or in the same color of the details of the pants and include other details like distressing. Your garment will look on trend and will be perfect for any occasion.

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For the evening:

• Floral embroideries: This trend comes from the embroideries seen in the latest Gucci collections. We will see it mostly in timeless pieces like trucker jackets and boyfriend jeans. In these, red is the main star because of the contrast that it achieves with the denim, especially with the light blue, pale blue, medium blue and black tones.

• Frayed hems: Dare to wear denim garments with frayed seams and hems, rather than looking rough, these pieces will make you look sweet and comfortable. Pair them with garments with volume and structure to balance your outfit.

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Confidence is the quality that characterizes you the most; you are bold, adventurous and outgoing with a sensuality that attracts everyone’s attention. This 2017 spring-summer season we recommend that you use.

For the day:

• Tencel top: Tencel is a fabric that can add elegance and shine to any look. You can wear it in trendy styles like the peasants or the off-the-shoulders on dresses and blouses. Pair it with trouser in denim or in any other material, and a pair of heels. They will add a sensuality and sophistication to your look.

• Shorts: Very on trend, especially if you wear them high-waisted as they highlight your figure. Take advantage of the customized trend by choosing some in the colors of the season and that have tassels or fringes.

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For the evening:

• Jumpsuit: Remember that a seductive style woman doesn’t need to show her skin all the time. Sometimes garments that highlight your figure thanks to the structure they provide, like the jumpsuit, are more flattering. This season we see more styles and materials. Choose one in a dark color, in a fitted silhouette, and with striking details, like buttons.

• Denim outfit: This trend of coordinated outfits arrives this spring-summer 2017 with style updates. On one hand, the jackets become looser and shorter. On the other hand, the pants go through several transformations: higher waists cropped hems and very tight silhouettes that flared out from the knee down. Add sensuality to the outfit by wearing an elegant blouse that shows some skin underneath the jacket.

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You’re an empowered woman, with class and an honest way of assuming life. The wardrobe of a Madam Glam style woman is a true reflection of her personality: a calm woman, but with character. You are always flawless! So, if you are still afraid of taking risks with denim, we will guide you on how to use this fabric for the spring-summer 2017 season.

For the day:

• Pencil skirt: A garment that is synonymous with elegance and style. For this season you can wear it in light or dark tones, in heavy fabrics and simple silhouettes. Take it to another level, by adding ruffles or choosing one in a fabric with a little more structure.

• Pants of the season: We know you prefer classic silhouettes, but what if this season you take a risk and choose a pair of pants with modern details like patchwork and step hems. If you pair it with a blouse in a lightweight fabric and a pair of delicate heels, your will look both sophisticated and on trend.

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For the evening:

• Kimono: The influence of the East is growing stronger among the denim brands. The focus of this season is directed towards the classic silhouettes, like the kimono. This piece can provide elegance and sophistication to any outfit. It also helps to accentuate the waist with belts in the same material or with other pieces like a leather waist belt.

• Denim Total Look: Head to toe denim is a great idea for this season. It will allow you to keep that balance you like so much between femininity, trendiness, and sophistication.To maintain your elegant style choose pieces in dark tones with subtle distressing. However, a risk worth taking is to try the flare silhouettes. They are making a pretty strong comeback and will surely contribute significantly to your style.

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You’re a woman who is aware of herself and of her possibilities; you are also demure and very family oriented. We show you how to use denim made with environmentally friendly fabrics and ecological processes. Take advantage of this trend that adapts perfectly to your style.

For the day:

• Straight cropped leg pants: These type of denim silhouettes will help you stylize your figure and also maintain the elegance and subtlety, that are key elements of your style. The high waist allows for variations in the shape, like the cropped style. For a more elegant outfit pair them with a formal shirt and for a more casual look with a cotton t-shirt.

• New Mom Jeans: These pants have their origins in the 80s and 90s when they were the favorite choice of the suburban mothers of L.A. The silhouette is characterized by being high-waisted; wide at the hip; fitted at the hems, without actually being skinny; and having above-ankle-length, following to the cropped trend of the moment. This season dare to wear it with wide silhouette shirts with feminine touches. You and these jeans will get along right away.

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For the night:

• Culotte Jeans: For you, it’s a familiar silhouette. This season we will see them in a wide range of colors from light tones, with seams and distressing details, up to the most classic in dark tones. Pair them with shirts with unique details and striking colors.

• Denim shirt: This season the classic Tencel shirt becomes a little bit heavier, replacing this material with raw-looking denim, that is to say, without any washing process. Wear it with a delicate blouse underneath and pants that match the tone of the jacket. Accessorize your outfit with delicate and elegant pieces.

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A girl with an Urban style has a genuine, strong and irreverent personality. She is a woman in the style of the now deceased actor John Cassavetes who said: “You must be willing to risk everything, to express it all”. Are you?

For the day:

• Flared pants: Wide silhouettes are becoming the new must-have. For the urban style woman, that means a greater number of garments that fit her style and level of comfort are available in the market. They are characterized by high waists and straight legs. These characteristics mark a nostalgic return to silhouettes from past decades.

• Overall: This piece has been modified in order to adapt it even more to the different markets. For the urban style woman, this is a comfortable garment that is ideal for any season. Use it with sneakers and a basic shirt. Focus on those details that you like so much, like pockets, customized and distressed cuffs, and hems with metallic inlays.

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For the evening:

• Iridescent finishes: Your style has many shades and surely the iridescent is one of them. This type of metallic effect covers the clothes in a degraded way. We will see it in various garments, but especially in the trucker jackets, one of the most outstanding trends of this season. Wear it with a basic shirt and pants that match the tone of the jacket.

• Customized denim: Basic denim garments in oversized silhouettes are changed and customized this season. They are filled with custom details like alterations, patches, panels of fabrics and graphic prints. Based on your irreverent personality experiment with your garment, use techniques like embroidery, printing, painting, and patchwork, the result will be unique and eye-catching.

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A Trendy style woman is not afraid to take risks. She is active, takes care of her image and is always at the forefront of fashion and trends. For this reason, we are sure that your closet will be up to date for this spring-summer season.

For the day:

• Patchwork: It’s a trendy way to build unique garments. The effect can be achieved with the patchwork technique or with processes in the fabric. Wear it in jackets or jeans.

• Iconic jackets: This season your style will be reflected in messages printed on the garments you wear. Use all your creativity and style in this type of oversized jacket to maximize your look.

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For the evening:

• Volume: For someone like you, who is not afraid to take big risks, we bring this somewhat eccentric trend. Volume has become one of the most sought after trends by fashion lovers. This season we will see it in garments such as straight leg structured pants, as well as in shirts with flared sleeves. Our suggestion is that you try to maintain a balance by pairing them with other more fitted garments and small accessories.

• Trucker jacket: This garment will be a great choice this season. It’s worn with dropped shoulders and in an oversized silhouette to achieve a relaxed look. Ideally, you should wear it with a belt in a different material in order to control the volume.

Indigo, Denim, Jean? Let’s clarify concepts!

If you always feel confused when you hear the different names that refer to these three different concepts, that ultimately talk about “the same” thing, we will clarify it for you: Everything is related! but they are not the same. Here we show you the differences between these terms that are so familiar to us.

• Denim: In the beginning, it started off as an extremely strong canvas fabric that served as building material for boat sails, tents and subsequently for working clothes. Its value lay in its resistance. Much later, in France, farmers used garments made from this fabric to work, at the time it was known as “Serge de Nîmes” (commercial city of Nîmes), hence its name. In the 1950’s, this fabric settled in the minds of young people as a changing, versatile and essential material, that is still evolving.

• Jeans: We are talking about the pants made with denim fabric and that Levi Strauss popularized when they were introduced to the mining sector. In there, they were extremely useful thanks to the strength of the fabric and the way in which they were made, because it allowed the miners to wear them day after day, keep tools and stones in their generous pockets and, incidentally, save a few dollars.

• Indigo: The blue pigment used to dye the denim fabric.

Well, now that you know the differences, try to avoid making the mistake of saying: jean shirt, jean jacket or, jean skirt. The denim is the fabric, the jeans are the pants and indigo is the pigment.